Objectives & Key Results


Zach Grosser


March 2, 2021

Objectives & Key Results

Objectives & Key Results (OKRs) are a way to set and communicate goals and measure results. They can underpin company strategies and product roadmaps.

OKRs connect your company, team, and personal objectives to measurable quarterly results. They outline the expectations for every team to give us a sense of accountability and urgency. OKRs should be visible to all so everyone knows what others are focused on and can spot places where there isn't alignment or there are opportunities for collaboration.


We've created The OKR Kit, for guiding you through the OKR process and supporting you with templates and resources.

Get started with The OKR Kit today: presentation.design/shop



Special thanks to Sarah Friar and Charli Marie Prangley!



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We’ve crafted pitch decks, marketing materials, and unforgettable stories for some of your favorite companies like Adobe, Square, Etsy, and SpaceX. Plus, we’ve supported startups in raising more than $1.41B to date.

Curious to learn more? Reach us at inquiry@zacht.studio