VC Pitch Deck Template (Video)


Zach Grosser


June 29, 2021

VC Pitch Deck Template (Video)

Transcript of VC Pitch Deck Template, now available in Pitch's Creator Gallery

Hey, I'm Zach Grosser. I've been designing presentations for 10 years. I started at the Apple Store, teaching Keynote to customers. I worked at Square, Figma, and now I run Zacht Studios, a design agency, specifically focused on presentation design, company storytelling, and VC pitch decks. Today Pitch is releasing Creator Profiles. Now, Creator Profiles are awesome.

They allow people like me and my team, slide designers, expert storytellers to create templates that anyone can use. You can find them in the Pitch Template Gallery, or when you go to create a new presentation. You'll see that there have been a bunch added from new creators. Plus you can sort through the different types, depending on the presentation you're trying to make. Our team put together this VC pitch deck template.

We help companies fundraise all the time. A couple of things they come to us for are design help and storytelling help. And so what we want to do is create a great starting place for you to be able to figure out your story, as well as have a headstart on design. To use the template hit Create presentation. You'll be brought directly into the Pitch editor.

You'll see that you can add all 23 slides from the template, or you can go one at a time. I want to show you how to customize this for you and your company. So there's a couple of things I like to do at the beginning of every project. The first thing is to save it. A lot of untitled presentations running around out there.

Then you want to update the styles of the presentation to match your brand. Go to the style guide, either here or in the design panel. You want to update the colors and the fonts to match your brand. And I would also give this a new title to match your company. This template has light slides and color slides.

So you want to make sure you update both style guides as well. Don't forget to hit save, or the changes will be reverted. The first step in designing a pitch deck is not starting with design. The story is the most important part. I'm going to run you through the story of this template, and then you can adjust for your company.

The template starts with two title slide options to highlight your product. Then there's the mission statement. I like to make these more aspirational than specific to the work that you're doing today. I would think about these in the long-term. When I worked at Square, uh, for some of that time, the mission was Make commerce easy.

It's a big picture goal that is maybe never achieved, but very aspirational for the work that we're doing today. And you can tie the work that was being made to that mission. So think about this a little bit in a bigger picture, a zoomed out view, rather than the solution that you have today. This is a slide that we started to introduce during the pandemic.

It allows your investors to get a summary of your story and your pitch, before hearing your talk track. This is really helpful. If you're going to do a send ahead, you're going to send them this before you get on the zoom to walk them through the whole story. What I like  to do is hide this entirely. So it's not necessarily part of the narrative that you're telling. Common advice is to start with the problem statement.

We also think you should provide context as why now is the right time for you to solve this problem. From there, you can talk about your different products or services. Following this are some layout options for different products. Obviously this is going to be very tailored to you and your company. From talking about your products.

One strategy is to then go into the market opportunity. There's the problem. Here's the solution. Here's how many people could potentially buy the solution. From there, you want to talk about how you're going to reach all those people. So this is the Go-to-market slide. So you're starting to build out your customer section.

You have total addressable market, how you're going to get customers; now you can talk about your existing customers, if you have them. It's really nice to add quotes from your customers. You can talk about how great you are all day, but it's great to have endorsements from your customers or partners to show that they also think you're great. From talking about all of your potential and current customers, you then want to talk about how you're going to monetize from them. So highlighting the business model is a great next step here. You want to think when you're building your narrative, of how these sections connect to each other, so it flows in a narrative format. From the business model, it makes sense to move into financials. And then you can go into your revenue projections.

This can be really helpful if you're an early-stage company and you have some revenue coming in, but maybe you're not profitable yet. To then follow your projected revenue, it is really helpful to talk about your projected product line. So what I like to do here is go a couple of quarters back. Or even a couple of months if you're a younger company, to talk about the things that you have released. And in the future, you want to talk about what you're going to do. This is also sort of saying, this is what we're going to do with the money that we get. You also want to think about how this looks similar to a graph. So on our previous slide, this is like up into the right. Yeah? That's the ideal for revenue charts. And so it gets bigger on the right side, uh smaller in the past. So it shows the momentum. Right? Well, what we like to do is do the same thing with our product roadmaps, is by having more things in the future, it looks like momentum visually. A lot of the times you get a little bit more granular in the future international launch, product line two, subscription service, right?

And so, those are big things that will be huge boosts for your revenue and how you get to a chart like this. But it doesn't look that way visually, it always looks like it gets smaller. And you want to think that if an investor is giving you money, they're going to get more out of your business.

Your business is going to be able to do more with that money. Then you want to highlight how your team is uniquely positioned to execute on all of that. We've left room here for company logos, to talk about your team's background and also any existing investors you may have. And to close out your deck, you want to highlight while you're raising, what you're going to use it for, and we've started playing around with introducing this section around the ideal investor. This could be a great way to customize this to the specific investor that you're pitching. Best of luck with your VC Pitch. And thanks for using our Pitch template. If you need help with your fundraise, we work with companies across industries to tell their story and raise funding.

You can find us at zacht.studio, and our email us at inquiry@zacht.studio

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